Monday, November 29, 2010

Realtor uses QR codes to market

The QR code has come to the real estate industry.

QR codes can be scanned by smartphones and some cell phones with cameras to access information. In the case of residential real estate, agents can use the technology to better market their listings or their business.

QR codes, or tags, look different from the straight lined UPC code but the concept is the same. A scanner transmits information about a product. In this case, a real estate agent can put a QR code on a sales sign. A potential buyer scans the code with a smartphone and the information about the listing shows up on the smart phone.

No more flyers or empty flyer boxes.

The agent can also put a QR code on a business card which when scanned takes potential customers to the agent’s web site.

“I think I’m one of the first people to use the technology,” said Suzanne Gammage, owner of Tempe-based Gammage Realty Group.

She began talking with a marketer this summer and had signs out in early October.

She’s already gotten some action from her high tech marketing activity, including an inquiry from another agent.

“He was excited and thought it was really cool. He downloaded the information and called me to see if there was a real person to connect with it. Guess what? I answered the phone,” Gammage said.

The technology really took off at the National Association of Realtor annual convention in New Orleans in November.

Phoenix Business Journal - by Jan Buchholz

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